Women's Fitness Podcast
Women's Fitness Education is a supportive community focused on helping women excel in the fitness industry. We provide education, guidance, and opportunities for women to thrive and take leadership roles in this field.
Our goal is to see more women in fitness professions and leadership roles, contributing positively to the fitness industry. Join us and be the expert that millions of Australian women are searching for.
Women's Fitness Podcast
Sarah’s Story: Building a Pre and Postnatal Fitness Business
In this episode, Sarah Campbell shares her journey from studying exercise science to becoming a successful fitness professional specializing in pre and postnatal fitness. She discusses her experiences working at Preggy Bellies, the challenges she faced during the COVID-19 pandemic, and how she built her own business, Mamas on the Move. Sarah emphasizes the importance of community, collaboration with health professionals, and the need for self-care in the fitness industry. In this conversation, Sarah Campbell discusses her journey in the fitness industry, focusing on postpartum health and the importance of collaboration with allied health professionals. She shares insights on finding the right space for her studio, creating a welcoming environment for mothers, and expanding her services to meet the needs of her clients. The discussion also highlights the significance of social media marketing, word of mouth, and the necessity of listening to clients to provide effective training. Sarah emphasizes the role of movement in mental and physical well-being and the positive impact of fostering community among mothers.
Takeaways:
- Sarah started her fitness journey with a Bachelor of Applied Science in Exercise.
- She pursued her Cert III and IV in fitness to gain practical skills.
- Sarah's passion for pre and postnatal fitness grew from her university studies.
- COVID-19 increased demand for one-on-one sessions, highlighting the need for support.
- Building connections with allied health professionals is crucial for referrals.
- Finding the right space can significantly impact business growth.
- Offering free trials can help new clients feel comfortable.
- Google and word of mouth are key for attracting clients.
- Listening to clients' needs is essential for effective training.
- Understanding the mental health aspects of fitness is vital.
- Building community among clients fosters long-term relationships.
- Adapting services based on client feedback leads to better outcomes.
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