Alissa To’omata is a visionary leader in fitness media, blending movement, creativity, and empowerment to inspire the next generation of fitness professionals. With over two decades in the industry, she played a pivotal role in launching Zumba in Australia, danced with Madonna, and redefined group fitness through innovative strength, HIIT, Pilates, and dance programs. As the former Chief of Group Programming at Crunch Fitness Australia for 14 years, Alissa has shaped the fitness landscape, recently introducing POP Pilates with YouTube sensation Cassey Ho. Now, she partners with industry leaders such as Powerflex, Healthworks and Mumsafe as she continues to build a dynamic platform that unites fitness, innovation, and storytelling to elevate instructors, personal trainers and creators worldwide.  

Takeaways

✨Dancing with Madonna taught Alissa the importance of intention.

✨Group fitness has evolved significantly over the years.

✨There is a blend of pre-programmed and freestyle fitness today.

✨Injury management is crucial for longevity in the fitness industry.

✨Visualisation can provide a physiological response similar to actual training.

✨Teaching group fitness requires letting go of control and adapting to different learning paces.

Connect with Alissa on socials:

FB: Alissa Toomata

Insta: @alissatoomata

Linkedin: https://www.linkedin.com/in/alissa-toomata/

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